Booking that isn't a DM
Real-time availability per staff member and per room. Deposits, cancellation windows, and reminders that actually cut no-shows.
Three demo slots left this month
Your app, built before you hire us.
We build custom iOS and Android apps for service businesses — booking, catalog, payments, customer records. We build a working demo of yours first, at no cost, and show it to you running on a real phone. You only pay if you want to keep it.
No deck. No discovery call. A working demo in six days.
Good morning, Elena
Verve Aesthetics · Scottsdale
Botox — Full Face
Thu, 2:30 PM · Dr. Nguyen
HydraFacial Signature
60 min
Morpheus8
Session 2 of 4
Intake form
Due before Thursday
A demo we built for a Scottsdale clinic
Process
We do the
work first.
Most agencies sell you a proposal and a timeline. We'd rather build the thing and let you hold it.
Start yours →01
You fill out one form
Two minutes. Your business, what you sell, and what's broken about booking today. No call required — we pull your branding straight off your site.
02
We build the demo in six days
Your logo, your colours, your actual service list, running on a real backend. Not a mockup and not a Figma file — an app you install and use. Six working days from the form landing.
03
You tell us what's wrong with it
We send a walkthrough video and a TestFlight link so you can use it on your own phone. Then you tell us what we got wrong — we always get something wrong, because we built it from your website rather than a conversation. Those changes take another three to five days.
04
You keep it or you don't
Only now do we talk money. If it isn't obviously worth it, we shake hands and part ways. No invoice, no follow-up sequence.
05
We build the real thing
The demo proves the idea; it isn't the finished product. Real data, payments, your staff and rooms, edge cases, testing on real devices, then the store listing and Apple's review. Four to eight weeks depending on scope.
Your part
A couple of hours
of your time.
The app has to be published under your own accounts — that's what makes it yours rather than ours. Here is every single thing we need from you, what it costs, and roughly how long it takes.
Fill out the form
Free2 min
Your business, your website, and what's broken about booking today. We pull your branding and service list ourselves.
Open an Apple Developer account
$99/year15 min
In your business's name, on your card — this is the step that makes the app legally yours. Then add us in App Store Connect under Users & Access as an App Manager, and we handle builds, screenshots, listing copy, submission and review replies.
Open a Google Play account
$25 once15 min
Only if you want Android. Same arrangement — you add us as a Release Manager. We turn on Play App Signing so Google holds the master key, because whoever holds that key controls every future update.
Send your service list
Free10 min
A PDF, a spreadsheet, or just a link to your site. Pricing, durations, and anything sold as a package, series or membership. This is the one thing we can't guess at.
Sign a BAA
Free5 min
Only if you're a healthcare business and the app will hold patient data. We send it, you sign it, and it's in place before a single record exists. Any vendor who tells you this is optional is one to walk away from.
Tell us what the demo got wrong
Free~30 min
We build the demo from your website, so we will get things wrong — a service priced oddly, a step in your booking flow we couldn't see. Half an hour going through it with us is what turns the demo into something accurate.
Two short calls
Free~45 min
One to walk through the demo, one to sign off before we submit to the stores. If you'd rather do it over email, that's fine too.
That's the entire list. Everything else — the build, the backend, the security, the store listing, the screenshots, the review process, and the platform updates Apple and Google demand twice a year — is on us.
What you get
Everything a service business needs.
Nothing it doesn't.
Built on the same stack the serious apps run on, and published under your own name.
01
02
Your catalog
Every service or product with pricing, duration and prep notes. Packages, series and memberships tracked automatically — no spreadsheet.
03
Payments and deposits
Cards on file, deposits at booking, tipping, and automatic receipts. Stripe under the hood, so payouts land where they already do.
04
Built to keep data safe
Encrypted in transit and at rest, access enforced per customer at the database level, every read logged. If you handle health data, we sign a BAA first.
05
Owner dashboard
Revenue, rebook rate, no-show rate, and which services actually drive repeat business. On the web, not buried in the app.
06
Updates without the wait
New pricing, new service, new copy — pushed to every phone the same day, without sitting in an App Store review queue.
6
Working days from the form to a demo in your hands
10
Weeks, typically, from first contact to live in the App Store
100%
Of the store listing is owned by you, in your business's name
Is the free demo actually free?
Yes, and there's no catch worth hiding. We build a working demo of your app before you've paid us anything because it's a far better pitch than a slide deck. We only take three demos a month, and fewer full builds than that, so being selective about who we build for is the real filter. If you see it and pass, you owe us nothing.
Who owns the app?
You do. It's published under your own Apple and Google developer accounts, in your name, and you control the listing. We build it, submit it, and host the backend that powers it. If you ever leave, you keep the store listing and we hand over a complete export of your data.
What kinds of businesses do you build for?
Service businesses where customers book time or buy from a set list — clinics and med spas, gyms and studios, salons and barbers, dentists and vets, trades and home services, restaurants, tutoring, and professional services. If your customers currently book by phone, DM or a clunky web widget, the app is worth building. If you're a marketplace or a social network, we're the wrong shop.
How long until it's live?
The demo is ready six working days after you send the form, then another three to five days for the changes you ask for once you've used it. If you sign, the full build runs four to eight weeks depending on scope — real data, payments, your staff and rooms, and testing on real devices all take longer than the demo did. Add a week for the store listing and Apple's review, which is usually one to three days but occasionally comes back with something to fix.
Realistically that's eight to twelve weeks from first contact to live. Anyone quoting you three weeks for a custom app is either not counting review time or hasn't done it before.
Why does the real build take so much longer than the demo?
Because the demo only has to look right and work on one path. The real app has to handle everything: a booking that fails halfway, a customer with no internet, two staff double-booked at the same time, a card that declines. Then it needs your actual data migrated in, testing on real devices rather than a simulator, and it has to satisfy Apple's reviewers.
The demo is genuinely useful — it's the fastest way for you to see whether this is worth doing at all. It just isn't the finished product, and we'd rather say that now than at week four.
Will it work with our current booking software?
Often, yes. If you're on a system with a real API, we can sync availability both ways. If you're on something closed, the honest answer is that the app becomes your booking system and we migrate your catalog over. We'll tell you which one you're facing on the first call, not after you've signed.
What if we want changes after launch?
Copy changes, pricing updates, new services and bug fixes are covered by the retainer and usually ship the same day. Larger new features are quoted separately before any work starts — you will never get a surprise invoice from us.
Do we need to handle the App Store submission?
No. You open the developer accounts in your name and add us as a manager — about fifteen minutes of your time. We do the builds, screenshots, listing copy, submission, and any back-and-forth with Apple's reviewers.
Three demo slots this month
Let's build yours.
Fill out the form. In six working days you'll be holding a working demo of your business's app. If it's not for you, that's a perfectly good outcome too.
Get your free demo →